How to create a profile ?

How to create a profile ?

Suppose you personally or the company where you work, needed to find out people's opinions about any issue or product.The most common and easy option - it polls.Opinion polls carried out in several ways.It is possible to carry out surveys on the street, on the internet or hire a team of people who will go home and ask questions to different people.To conduct a poll on common themes (eg quality of life, transport, mobile communications, Internet, etc.) should be interviewed representatives of various groups, so if you are interested in the opinion of the citizens of any beverage, it is necessary to ask and young childrenand teenagers, and employees, and pensioners.The main key to a correct and efficient conduct of a poll is correctly made-profile questionnaire.Thanks to it is possible to know the people's opinion about a product or service of interest.Let's try to figure out how to make a questionnaire-based questionnaire.

First Steps

First you have to decide what the purpose of your survey, crea

te profile, view what audience you are interested in.Important All the little things that you might not think about.What is important is the weight, height, sex, age, marital status, social status, place of work, the scope of work, the scope of the priorities and interests.After all, how to make love properly without knowing the opinion of what type of people you are interested in?

At the beginning of the questionnaire indicated general data (name, surname, age, place of residence, place of birth, nationality, citizenship, marital status, education).Then, only then, depending on what the purpose of your survey, you can write specific questions, such as external data (height, weight, hair color, eye color), field of activity, etc.

transition from words to deeds

Now it's time to start writing you are interested in particular issues.It should be approached with great responsibility, because the wrong questions selected - time and money down the drain.Keep in mind the fact that the respondents in the main always in a hurry and too many questions im just tired and too small number of questions will not give you the detailed answers.If you still do not know how to create a questionnaire for the survey, you will be well to begin to imagine what you want to know.For example, if you want to know the opinion of the respondent on the detergent, then too there are questions about the policy, but are very important issues related to his health, social status and marital status.

Questions There are several types: research questions, clarifying, probing and general.

Research questions - questions directly on the object of interest.For example, "Do you use the services of the firm X?" Or "Do you have orange juice companies?".Clarifying questions help you understand the answers to the research questions.Examples of clarifying questions: "Why you do not like the products of the company X?" Or "What is the company's products have better than the same juice produced by company B?".It is thanks to these answers will help you understand why a person chooses or does not choose your product.

In conclusion, it should ask a few questions of generalizing.Try to ensure that your profile was easy to read, interesting.In order to facilitate the respondent's case, you can offer several answers, but be sure to leave the field for their own choices.

Forms to order

Some companies are engaged in drawing up professional profiles, questionnaires, and conduct such surveys directly.Employees of these companies are well aware of how to create a questionnaire for the client, that is for you.You can order the holding of a poll in such a company.Naturally the professionals a lot more experience and resources to carry out competent survey.You just have to set a goal before the experts and to agree on a budget.After all, even in this, at first glance, an easy business, there are many nuances.For example, prior to the main survey should be conducted quiz that will show all the shortcomings and weaknesses of your profiles and common policies.To carry out such a blitz-interview survey quite five or ten percent of the total estimated number of respondents.


If you set a goal to learn the opinion is not about a particular product, but the social status or preference of a particular social group, then there is need a greater number of well-designed and thought-out questions.It is important all the details.It is necessary to ask about the financial situation, education, political views, etc.You can also ask to be called the favorite producers of essential goods.

main purpose of surveys, regardless of whether you are a commercial organization, which interested buyers opinion of their own products, or non-governmental organization engaged in research - know the opinion of the population.Just do not forget that during the interviews it is better not to choose hurrying people who can answer questions lightly, just to quickly finish the survey itself.

To carry even a small survey respondents should be included in a group of at least 100 people, if your organization has the appropriate capabilities, the best option - to interrogate more than 1000 people, so you get the most complete picture.Naturally, all the people should choose different ages and taking into account other characteristics that are required for your studies.We talked about how to make a sociological profile, and how to conduct a survey, but if you have any further questions, you will get the best answers from the experts, who will show how to create a profile, an example of the questionnaire and the other.